Nine Eleven restaurants have added a new menu item on its menu for the first time in five years.

The menu has been added to the menu at a number of the chain’s restaurants in New South Wales.

“We’ve always done things a little differently, so we’re just going to have to learn,” Nine Eleven chief executive Mark Boughton said.

“I think it’s a great way to introduce new customers, but I’m a little nervous at the moment.”

Nine Eleven’s menu is available at its seven locations in New England and in Victoria.

Mr Boughtons restaurants are based in Wollongong and in Hobart.

He said the menu change was a reaction to customers’ demand for more variety and more options.

“The menu at our restaurants is always a little bit more on the small side,” he said.

He was happy with the change, which he hopes will attract more customers.

“People come in and say, ‘Why am I doing that?’ and that’s a question that’s going to be answered,” he told Nine Eleven Breakfast.

“But I think that people are still going to go to their local restaurant, or if they’re in a small town, they’re going to come to our restaurant and we’ll continue to do what we’ve been doing for the last five or 10 years.”

He said he was happy the new menu was more of a family friendly option.

“Our customers want more variety, they want more options,” he added.

Topics:food-and-beverage,food-safety,community-and,restaurant-industry,sport,family-and/or-children,delray-2750,newcastle-2300,nsw,australiaContact Mike HagerOn Twitter: @mikehager